The internet is full of articles and blogs talking about design. There are websites full of kitchen renovation tips, blogs dedicated entirely to top trends for office decor, and entire realms of digital information on how to achieve the perfect bathroom for your home. There is one space that you’ll be hard-pressed to find advice on how to style, however: your winery! Once you’ve gone to the trouble of making the wines, you’ll need an aesthetically pleasing place to host tasters, tourists, and traveling sommeliers. After all, having the right space to entertain potential buyers can make or break your business.

 

Reflect your wines

 

The first thing to consider is how you want to reflect the product you’re creating. Consider the type of wine you make and what associations you want people to form with it. A light summery rosé, for example, might lend itself to a bright sunny space with plenty of peppy floral prints. On the other hand, a full-bodied Malbec carries connotations of rich, dark woods, mountain ranges, and hazy greys and blues. To create a winery experience that feels considered and cohesive, let the flavor profile of your wine make the basic decisions for you.

 

Work with what you have

 

You might also want to think about emphasizing the natural elements of your making process in your winery. When people come to tour a winery or attend a tasting, often they are looking for an experience that is unique and thorough and where they feel part of the action. So, use what you already have! You can turn wine barrels into tables for tasting, but make sure you seek professional help refurbishing to avoid nasty leftover chemicals. You could also re-purpose old equipment into the decor and emphasize your space with hanging lamps and barn doors; companies like Sunburst Shutters offer all types of barn doors to help emphasize your rustic winemaking space.

 

Brand is key

 

It’s crucial to make sure that your branding is consistent. Whether it be a picturesque scene or a more modern iconographic design, whatever is on your wine label should be echoed throughout your winery space. Consistency is the key to a good brand experience for your client, which goes for interior decor. Use the same font throughout all of your literature, such as your menus, seating cards, brochures, etc. Be sure to put your logo anywhere it will fit. It might even be worth going to the trouble of getting custom soft furnishings made in the exact colors on your label.

 

Space to sit

 

The final detail is making sure you have enough comfortable places to sit; after a tour of your vineyards and cellar spaces, people might need to rest their legs for a while as they taste. Consider filling the winery with long tables so that plenty of guests can become sociable, or go for a more boutique feel by sprinkling small café tables around the place, with two or three seats each.

 

Stick to these simple tips, and so long as you are true to yourself as a winemaker, you should have no trouble creating a beautiful and pleasant winery environment.